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|Products:||E-Mobility, Consumer Electronics|
|Brand Recognition:||Germany, Rest of EU|
|Markets Served by Karcher:||Germany, Rest of EU|
blu:s is a registered brand name and trademark of Karcher AG and has been launched in 2003.
In the beginning this lifestyle brand offered a wide and attractive range of consumer electronics products, incl. navigation devices. So from early on blu:s is active in the world of automotive and mobility.
blu:s keeps up with the dynamic developments in the high-tech segment and is always open for new products. Finding the right products at the right time and creating a selection with the highest technical standards are the requirements for ideal market placement.
Consequently, we have fully refreshed the blu:s brand in the beginning of 2020 - with new logo and new e-mobility products, such as e-scooters with ABE (acc. to eKFV) as well as electric motor scooters.