Loncin Motor Co., Ltd. was founded in 1993 and went public in 2012. Headquartered in Chongqing, the company has more than 9,000 employees and more than 20 holding and affiliated companies. Loncin's focus is on motor vehicles and high-quality engines, with the aim of becoming a leading brand for fuel-efficient and intelligent products. Over the years, Loncin has established strategic partnerships with world-renowned companies such as BMW and others.

The Loncin-X brand was created specifically for the high-end segment of ATVs and UTVs, which not only set new technological standards, but also clearly stand out from comparable products from other manufacturers.